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On Wednesday, Lucid Motors announced plans to open 20 retail locations and service centers across North America by the end of 2021.

They’ll be called “Lucid Studios,” helping the company herald in what it considers “new standards for sustainable transportation” via the sale of luxury vehicles.

You know as well as we do that this type of language is customary among EV startups trying to sell you on the concept of shopping your way into a healthier environment. Yet the strategy appears to be working. Electric vehicle firms seem to enjoy nothing but victory on this continent right now — even if they seem to be dying off in places like China — and are poised to make big moves over the next few years.


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EV Startup Lucid Plans 20 Storefront Locations By The End Of Next Year

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